PR case studies

Timico, a managed service provider

Campaign:

Countdown to Compliance: are you ready for MiFID II?

Timico wanted to strengthen its profile in the finance sector – positioning itself as a trusted advisor and leading managed service provider with compliance expertise.

We devised a campaign, tying in with MiFID II regulation, which meant financial organisations must record and store all communications that are intended to result in a transaction including via cloud based solutions.

Using our research arm, we polled 500 financial firms and worked closely with the national and trade media to release findings unveiling how over a third of UK financial organisations were unprepared for the change in legislation, despite only 30 days to go and tough financial penalties.

Results:

  • 29 pieces of coverage were secured in just 2 weeks
  • Mass widespread coverage in major national, tech, finance and legal titles including:- Financial Times, The Times The Brief, Daily Mail online, Mail On Sunday, ThisisMoney, Investment Week, Fintech, Computing, Lawyer Monthly
  • Timico saw a 226% uplift in website traffic during these 2 weeks

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