PR case studies

Core to Cloud: Bringing healthcare cyber security to the forefront 

At a time when the use of healthcare IoT is accelerating and elevating the risk of cyber threats, HeadOn PR supported Core to Cloud in raising awareness of its proactive cybersecurity solutions from Cylera, by generating high-profile publicity around their two key events.
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Our Client:

Core to Cloud is a cyber security specialist that creates bespoke cyber security solutions to fit specific environments. A dynamic, fast-growing company, it works with over 50 NHS Trusts and industry leaders, such as Fat Face, UCL, GFK, British Gymnastics and Agas, and is renowned for bringing some of the most innovative cyber security solutions to the UK market. It is the only UK supplier of Cylera; the only solution built entirely for protecting healthcare IoT.  

As the use of the cloud for connecting IoT devices has increased in the healthcare industry, so has the threat of cyber attacks, putting at risk patient care and confidentiality. In reselling the centralised cyber security solution, Cylera, Core to Cloud, has supported public organisations and enterprises to become proactive in their asset management, risk analysis, threat detection and much more.

Our Objectives:

After relocation from London to Cirencester, Core to Cloud approached HeadOn with the objective of amplifying its presence in the Gloucestershire region, as well as nationally, in key sectors, including healthcare and tech. Core to Cloud wanted to showcase its innovations through industry awards, build the founders’ profiles and maximise the impact of their activity at industry exhibitions and events to strengthen their reputation as specialists in the healthcare and enterprise sectors.

Campaigns and Results:

Rewired 2022 

One key event that Core to Cloud wanted to leverage to achieve these objectives was Rewired 2022, held at London’s Business Design Centre. This event is a highlight in the UK digital healthcare calendar, providing an opportunity for industry professionals to network, collaborate and share best practice, insights and innovations.  

HeadOn PR supported Core to Cloud with building brand awareness and engagement throughout and after their exhibition at this event.  

One key opportunity was the visit from the Chief Security Strategist of Cylera and global thought leader Richard Staynings, securing some joint briefings with James Cunningham, founder and Phil Howe, Chief Technology Officer (CTO) of Core to Cloud.  

  • Two TV interviews on GB News  
  • Interview on Cotswold radio  
  • Interview on Greatest Hits Radio  
  • Article in Business & Innovation  
  • Briefings with Nursing Management, Cancer Nursing Practice and Building Better Healthcare  
  • By-lined article in Health Business 
  • By-lined article in Network Security  
  • Blog on Rewired 
  • Reached 5.4m existing and potential customers  
  • 11 backlinks driving readers back to Core to Cloud’s website and boosting its SEO 
  • 50 brand mentions in 16 media appearances, amplifying brand awareness and key search terms 

 

Ransomware Event 

Core to Cloud also ran its own ransomware event and enlisted HeadOn PR to generate awareness and engagement around it. HeadOn PR secured coverage prior to and after the event involving the insights from a panel of experts, including Core to Cloud vendor partners Pentera, Vectra and Cybereason. Coverage appeared in the likes of: –  

We also helped Core to Cloud get shortlisted for the Global Business Tech Awards.

Testimonial:

“I spent two weeks in the UK recently on a whirlwind tour of speaking at various conferences. While in-country, I had the pleasure of working with the HeadOn PR team to set up media opportunities and build brand and media engagement for my company. 

“I have worked with quite a lot of PR agencies over the past 30 years but never have I worked with one so responsive, proactive and such a pleasure to work with as this one. It was a true partnership of quality, attention to detail and professionalism. I look forward to a long working relationship with HeadOn PR.” – Richard Staynings, Cylera. 

If you want to make your company stand out, build your reputation as the best in the business, and capture the attention of customers, then why not contact the HeadOn team now on 01242 335246 or hello@headonpr.co.uk

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