PR case studies

Winning awards for our clients – A hat trick of awards for Powell Software   

Our Client:

Powell Software is a global Employee Experience Platform Provider, headquartered in Paris, France. Founded in 2015, Powell Software now has 80 employees and offices across the UK, Europe, North America, Australia, the Middle East, Asia, and Africa. It’s mission is to help companies meet the challenges of the hybrid workplace while improving employee experience and promoting inclusivity with collaboration tools that are easily accessible to all  

Launch Campaign:

Winning awards is great on many levels. For the business recognition and reputation, for your customers and partners in sharing in the success, and for your team’s sense of pride in being part of something outstanding.  

That’s certainly how the HeadOn PR team felt when we helped one of our long-standing clients, Powell Software, recently craft award-winning entries, supported by powerful endorsements from the press to strengthen their entry, which led to Powell: 

  • Winning the HRO Association awards for Innovation in HR Technology Small-Mid Market EMEA for its small business intranet solution – Together.  
  • Winning gold in both the International Brilliance Awards for Innovative Use in Technology in HR and Brilliance in Use of Technology in Internal Communications, for Together 
  • Powell Software named finalist in the UK Business Tech Awards for Best Use of Innovation Category  

As well as the positive feelings that winning an award engenders, they can also be powerful tools to drive a business forward. Powell’s primary objective in entering these awards – apart from the feel-good factor – was to launch Together, a new product lead in their portfolio, so HeadOn Cheltenham PR agency advised on entering various awards as part of their wider communications strategy. 

The award-winning product 

Together came to market in the Autumn of 2021 to help SMEs grappling with the myriad challenges of working under the restrictions of the Covid pandemic and a hybrid workplace. It was marketed as a one-stop-shop where workers can share documents, socialise on a virtual coffee machine app, and seek support via the HR hub. 

Winning these awards so soon after market launch is a real feather in their cap, particularly as there were a record number of entries and they were judged by an esteemed panel of experts, including from Deloitte, Diageo and LinkedIn. 


HeadOn PR agency in Cheltenham followed up with a promotional campaign, publicising this ‘hat trick’ of award wins gaining widespread national and international media coverage on: 

  • 49 media platforms titles 
  • 47 backlinks  
  • 54 million audience reach  

Coverage included:  

Additional benefits include: 

  • Winning means that your business has been independently assessed by well-respected peers who are impressed by what you are doing. 
  • You are likely to get extensive media coverage in local and trade press which again helps to build and emphasise your reputation. 
  • Award wins distinguish you from the crowd – differentiation in today’s world where there is a scarcity of attention due to information overload is vital.

    How HeadOn PR agency can help you 

    If you’ve never entered an award or you’re considering doing so but don’t know where to start, we can help. You may feel daunted by the prospect but we will guide you through the process. We begin by identifying suitable awards for your business, help you decide which categories and we can craft the sometimes long and complicated entries. We will extoll your virtues, help you provide customer references and provide evidence of the growth of your business and customer satisfaction. 

    And, remember, once your first entry is completed, we can use it as a basis for others by simply tailoring the content to the specifics of the additional awards. It’s a win-win! 

    If you have an exciting or innovative product that you feel is worthy of an award, call us now on 01242 335246 or and see how we can help you write an award-winning entry. 

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