When planning your communications – are you only appealing to the people that want to buy now? If so, you’re likely missing out on a whole pool of new business. The reality is the vast majority of your potential customers aren’t in a position to buy right now. Maybe next week, maybe next month, maybe next year. So companies that only communicate in a way that will only appeal to the people who want to buy now tend to miss a trick.

Special guest Chris Moody, Founder of Mobius Strategy Limited, joins experienced producer and podcaster Dave Harries and Verity Blake, MD of HeadOn PR, to discuss why short term brand building only produces short term gains and how econometric research shows that brands succeed best with a mix of long-term brand building and short-term sales activation. Listen to this episode to find out how building long-term brand awareness contributes to sustainable business growth, and how to work in partnership with short-term techniques to strengthen your sales pipeline.