Blogs

Why should businesses invest in a long-term marketing strategy if they’re already seeing results from short-term campaigns? Many companies, notably smaller or younger ones, focus their marketing exclusively around driving short-term sales. However, the...

If you want to jump start your sales, then PR is a good starting point - here are four reasons why: Part of the buying journey   Increasingly, customers whether in the B2B or B2C industry, start their purchasing journey online. In...

With over 3.78 million social media users as of 2021, it’s no surprise that piggybacking, or ‘newsjacking’, remains one of the most effective PR strategies you can use. That is, of course, when...

Think like a publisher  It’s well reported that in today’s digital age, where there is an abundance of information, attention is the ‘capital’ for every business looking to grow its customer base.  It’s no longer enough to rely on ‘what’ you do but key to success...

Our Director, Verity Blake, talks about the possibilities of PR in today’s digital age and how to connect with your customers in an authentic and genuine way that builds trust and confidence in your brand.  PR has changed considerably since I first started...

I find that public relations isn’t a term that many businesses easily identify with. From speaking to many business owners over the years, many understand it’s an essential part of the marketing armour but they’re not exactly sure what it is, why they need it or how...

Listen here to our fantastic client, Scott Muncaster, MD of Adactus, a specialist in booking and reservation systems, being interviewed on the Penny Smith breakfast show on Talk Radio discussing the launch of an exciting new social distancing...

Thanks to Brolly Marketing for inviting our Managing Director, Verity Blake, to host its latest podcast as part of a series exploring anything and everything to do with running your small business. Verity was joined by Sharon Shapiro, Brolly Marketing...

In the first in a podcast series on ‘Supporting Business Through Change’, recorded from remote locations, Verity Blake, Managing Director of HeadOn PR, chats with Nicola Ryall, founder of Ryall Marketing and Managing Director of KAI, the...