Blogs

Long term brand building versus short term marketing

Long term brand building versus short term marketing

Why should businesses invest in a long-term marketing strategy if they’re already seeing results from short-term campaigns? Many companies, notably smaller or younger ones, focus their marketing exclusively around driving short-term sales. However, the...

read more
Four ways PR can help drive sales

Four ways PR can help drive sales

If you want to jump start your sales, then PR is a good starting point - here are four reasons why: Part of the buying journey   Increasingly, customers whether in the B2B or B2C industry, start their purchasing journey online. In...

read more
How to use PR content to capture your customers’ attention

How to use PR content to capture your customers’ attention

Think like a publisher  It’s well reported that in today’s digital age, where there is an abundance of information, attention is the ‘capital’ for every business looking to grow its customer base.  It’s no longer enough to rely on ‘what’ you do but key to success...

read more
PR is media and much more

PR is media and much more

Our Director, Verity Blake, talks about the possibilities of PR in today’s digital age and how to connect with your customers in an authentic and genuine way that builds trust and confidence in your brand.  PR has changed considerably since I first started...

read more
What’s the point of PR?

What’s the point of PR?

I find that public relations isn’t a term that many businesses easily identify with. From speaking to many business owners over the years, many understand it’s an essential part of the marketing armour but they’re not exactly sure what it is, why they need it or how...

read more
Supporting Business Through Change Podcast

Supporting Business Through Change Podcast

In the first in a podcast series on ‘Supporting Business Through Change’, recorded from remote locations, Verity Blake, Managing Director of HeadOn PR, chats with Nicola Ryall, founder of Ryall Marketing and Managing Director of KAI, the...

read more

Pin It on Pinterest