Blogs

B2B Public Relations – How to get it right

B2B Public Relations – How to get it right

As with any piece of content, to get it right the most important thing to ask yourself is: who’s your audience? While B2C companies tend to sell directly to the end consumer B2B organisations sell products or services to other businesses, which means your approach to...

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Top tips on preparing for press interviews

Top tips on preparing for press interviews

So, your business has secured a timeslot for a radio or tv interview, what next?  From the initial enquiry coming into the press office, to the airing of the interview, there are many steps to managing press opportunities. Here is a quick introduction on how best to...

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7 tips to choosing a PR agency

7 tips to choosing a PR agency

There are over 4500 PR and communications agencies in the UK according to latest records. Some are small, some are large, some command a high rate while some are not so pricey, some specialise in just one sector or one area of PR, while others offer a broad range of...

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How to craft stand out media content

How to craft stand out media content

It’s noisy out there. There are now millions of pieces of content going out through various media channels from traditional media through to digital and social media. It's easy for content to go un-noticed throughout the masses.   Yet, stand out content that’s ‘always...

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How to write a killer award entry

How to write a killer award entry

I’m writing this following a very happy email from one of our clients, littered with smiley faced emojis, after being told that they’ve been shortlisted for an award that’s considered a major accolade within their industry.  ...

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Long term brand building versus short term marketing

Long term brand building versus short term marketing

Why should businesses invest in a long-term marketing strategy if they’re already seeing results from short-term campaigns? Many companies, notably smaller or younger ones, focus their marketing exclusively around driving short-term sales. However, the...

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Four ways PR can help drive sales

Four ways PR can help drive sales

If you want to jump start your sales, then PR is a good starting point - here are four reasons why: Part of the buying journey   Increasingly, customers whether in the B2B or B2C industry, start their purchasing journey online. In...

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How to use PR content to capture your customers’ attention

How to use PR content to capture your customers’ attention

Think like a publisher  It’s well reported that in today’s digital age, where there is an abundance of information, attention is the ‘capital’ for every business looking to grow its customer base.  It’s no longer enough to rely on ‘what’ you do but key to success...

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