Blogs
How to piggyback a news story to strengthen your PR
With over 3.78 million social media users as of 2021, it’s no surprise that piggybacking, or ‘newsjacking’, remains one of the most effective PR strategies you can use. That is, of course, when...
How to use PR content to capture your customers’ attention
Think like a publisher It’s well reported that in today’s digital age, where there is an abundance of information, attention is the ‘capital’ for every business looking to grow its customer base. It’s no longer enough to rely on ‘what’ you do but key to success...
PR is media and much more
Our Director, Verity Blake, talks about the possibilities of PR in today’s digital age and how to connect with your customers in an authentic and genuine way that builds trust and confidence in your brand. PR has changed considerably since I first started...
What’s the point of PR?
I find that public relations isn’t a term that many businesses easily identify with. From speaking to many business owners over the years, many understand it’s an essential part of the marketing armour but they’re not exactly sure what it is, why they need it or how...
Adactus on TalkRadio launching SmartQ, the first universal UK app for smarter and safer queuing
Listen here to our fantastic client, Scott Muncaster, MD of Adactus, a specialist in booking and reservation systems, being interviewed on the Penny Smith breakfast show on Talk Radio discussing the launch of an exciting new social distancing...
Podcast: How marketing and communications can help grow your business
Thanks to Brolly Marketing for inviting our Managing Director, Verity Blake, to host its latest podcast as part of a series exploring anything and everything to do with running your small business. Verity was joined by Sharon Shapiro, Brolly Marketing...
Supporting Business Through Change Podcast
In the first in a podcast series on ‘Supporting Business Through Change’, recorded from remote locations, Verity Blake, Managing Director of HeadOn PR, chats with Nicola Ryall, founder of Ryall Marketing and Managing Director of KAI, the...
The Communications Paradox podcast
Our Managing Director, Verity Blake, appeared as a live guest on the first "lockdown" episode of The Communications Paradox podcast on “Authentic Business Communication in a lock-down crisis” with Dave Harries and Angela Jones. In this podcast all three discuss the...
Communicating through Covid-19
Over the past couple of weeks in particular, we’ve been asked by more and more businesses “How do we best promote ourselves during these unprecedented and sensitive times so we can remain visible but relevant, and supportive of our customers?” So, we thought it might...