Crisis Communications

Protect your brand reputation when industry stories hit the media with well-timed, thoughtful communication

Crisis Comms
PR Agency

Your response during an industry or business crisis can make or break your brand. We advise on the best approach to minimise impact and protect your brand. Should a response be required, we deliver timely, well-considered messages, which will harmonise your customer relationships, reconcile any issues, and preserve your brand’s positioning.

With our fingers constantly on the pulse, we can provide you with the reassurance that any potential issues are picked up quickly. And, with our end-to-end crisis management, you can be confident your brand reputation is in safe hands.

Our process includes:

Designing an issues management programme in preparation for any concerns

Prompt alerts of any potential issues

Advising on method, timings and channels of response

Ensuring appropriate tone and style to create the desired impact

Don’t let a blunder in communication or a miscalculated action lead to damage to your business. The impact of these inadvertent events can be minimised and often even spun positively to strengthen your audience engagement and portray your brand as authentic, transparent and trustworthy.

HeadOn PR follow these four key stages to take care of your brand reputation:

Get prepared.

Having a plan of action in place will speed up your response to any concerns. We appreciate what elements need to be addressed and how to tackle them so we can prepare an issue management programme that ensures you’re ready for any unforeseen circumstances.

Get the timing right.

Our expertise means we have extensive connections and resources within the media industry. With this advantage, we can keep fully acquainted with stories relevant to your sector and deliver your swift reaction to any concerns.

Choose your method of response.

From your CEO speaking at a media conference to a discreet, direct message to the invested party, how you respond can be as important as the message itself. Using our experience in crisis management, we can advise on the best response method, developing a joined-up communication strategy that turns a predicament into a positive.

Carefully curate your message.

With over 20 years of experience as communication and PR specialists, our team understands how to create a message that effectively conveys your sentiment to the media and builds trust with your audience. From establishing your core views to fully developing a compelling script that demonstrates empathy and authenticity, we can manage every aspect of your communication to nurture long-term, valuable customer relationships.

Crisis communications PR

Ready to tackle your PR HeadOn?

Contact our awesome team of PR specialist today and find out how we can help you tackle your PR to improve your brand awareness and enhance your reputation.

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