The Art of PR
Our new podcast is dedicated to understanding public relations for business. Each episode is focused on discussing the whys and the wherefores of PR, the changing role of PR in the digital age, and how to use it in-effective and original ways.
HeadOn PR managing director, Verity Blake, is joined by experienced producer and podcaster, Dave Harries, to shine a spotlight on the key aspects of successful public relations. Dave and Verity are regularly joined by special guests in the business world to gain insight into how campaigns and planning can help your business achieve its goals.
Public Relations – Brand awareness: The long & short of it
When planning your communications – are you only appealing to the people that want to buy now? If so, you’re likely missing out on a whole pool of new business. The reality is the vast majority of your potential customers aren’t in a position to buy right now. Maybe next week, maybe next month, maybe next year. So companies that only communicate in a way that will only appeal to the people who want to buy now tend to miss a trick.
Special guest Chris Moody, Founder of Mobius Strategy Limited, joins experienced producer and podcaster Dave Harries and Verity Blake, MD of HeadOn PR, to discuss why short term brand building only produces short term gains and how econometric research shows that brands succeed best with a mix of long-term brand building and short-term sales activation. Listen to this episode to find out how building long-term brand awareness contributes to sustainable business growth, and how to work in partnership with short-term techniques to strengthen your sales pipeline.
Public Relations – How to piggyback off news like a pro
Listen as Dave Harries, experience producer and podcaster, explores how to piggyback off news successfully with Managing Director of HeadOn PR agency, Verity Blake. In episode 3, we are joined by special guest John Rockley, Head of Communications and Marketing at Rooftop Housing, to look at how speedy and smart responses to breaking news and trending topics can elevate your brand’s position and generate a hub of engagement.
Public Relations – Why content is king
In this episode, Verity Blake, Managing Director of HeadOn PR agency explores the basics of PR with experienced producer and podcaster, Dave Harries. We’re joined in the second episode of the series by Fiona Curnow, Marketing Director at award-winning law firm Gardner Leader, as we explore the stories behind business PR, why these stories matter in capturing your customers’ attention and moving them down the prospect pipeline, and why authenticity is key.
Public Relations – What is it?
In this episode, Verity Blake, managing director of HeadOn PR agency explores the basics of PR with experienced producer and podcaster, Dave Harries. In this introductory episode, listeners will get a good understanding of what exactly PR is, how it can work well for start-ups and SMEs, with tips on getting the best from your PR.