Public Relations – Why content is king

In this episode, Verity Blake, Managing Director of HeadOn PR agency explores the basics of PR with experienced producer and podcaster, Dave Harries. We’re joined in the second episode of the series by Fiona Curnow, Marketing Director at award-winning law firm Gardner Leader, as we explore the stories behind business PR, why these stories matter in capturing your customers’ attention and moving them down the prospect pipeline, and why authenticity is key.