HeadOn PRPR Agency Cheltenham
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Optimise for the future of search

With Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) Services

Search has changed. Is your business ready?

Back in 1998, Larry Page transformed search with PageRank, making backlinks the gold standard for online visibility. For over 25 years, backlinks (mentions of a third-party website pointing back to yours) ruled the rankings.

Then came 2024. The rise of large language models (LLM) such as ChatGPT, Copilot, Claude, Perplexity and more – changed everything. Google responded with AI Overviews, shifting focus from backlinks to authoritative summaries and citations. The rules of search have been rewritten.

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Why it matters to your business

AI Overviews frequently occupy a significant portion of the search results’ real estate. For many businesses, that’s meant a drop in traffic – especially for informational queries like “how to…” or “what is the best…”. If your audience searches for answers, not just products, you’re already affected… and previous SEO techniques will only be a partial answer to addressing this change.

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Visibility isn’t just about backlinks anymore. It’s about mentions – citations – across trusted sources which is where the blend of traditional SEO and digital PR is critical. Here’s the good news: you can adapt and thrive thanks to the combined power of HeadOn’s PR and SEO teams.

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We skyrocket your brand’s visibility

We help your business stay visible – not just to Google, but to the LLMs shaping the future of search from ChatGPT, Perplexity, Claude to CoPilot by blending traditional SEO and digital PR services with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) practices.

Content LLM Enhancement

It’s important to review how the content on your key search-critical pages is structured – if poorly presented it may limit how effectively LLMs can interpret and index them during crawling. This can range from formatting of text throughout to metadata issues behind the scenes that need optimising. Simply making more readable content won’t fully address these issues.

We audit your high-intent pages to ensure they’re LLM-friendly:

  • Clear formatting, bullet points, and structured headings
  • FAQ sections and concise summaries
  • Authoritative quotes and data sources
  • Schema markup and crawl accessibility

Brand Enhancement & Citation Strategy

Understanding what sources are being used to determine your brand searches is, of course, important, but what about either changing these sources or appearing in more sources to give you a bigger and more favourable stature and, therefore, greater visibility and findability. We:

  • Research crucial sources where it’s essential for your brand to be seen
  • Identify niche blogs, forums, directories and news platforms
  • Use digital PR and media relations outreach to secure favourable mentions

Brand Identity Monitoring

How do ChatGPT, Copilot, Claude and Perplexity describe your brand?

We find out – and help you shape it:

  • Where else your brand might appear, beyond just your website
  • Identify outdated or inaccurate mentions
  • Align your messaging across Chat GPT and AI overviews

To crawl or not to crawl?

Some businesses block LLMs from accessing their sites. That protects IP – but it also risks invisibility. We help you decide what to share, and how to control your narrative.

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Whether you’re a CEO, founder or marketing lead, we’ll help you navigate the new search landscape. From audits to strategy, we tailor our services to your goals.

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