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The Power of PR for a Rebrand

A business rebrand can’t just be taking off your glasses and letting your hair down. Businesses need glow-ups just as much as the rest of us, but in order to grasp the…
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How PR fits into the Marketing Mix

No company should rely on just one form of marketing to drive sales. Why? Because consumers, whether in a corporate or personal setting, gather information that influences their buying decisions from a…
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What is Thought Leadership?

Do you ever recognise a spokesperson who always seems to be on the news, or see the same few familiar industry experts featured in the media time and time again? This is…
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