A long-standing client of ours, specialists in immigration law, were poised and ready to pounce when the government recently announced their Immigration White Paper 2025.
Setting out the UK government’s plans for its immigration system, the publication of the white paper called for speed and accuracy from both our client and the HeadOn PR team… something we know a thing or two about!
Our approach
Having made some pre-launch press preparations with the client, we were ready to hit the ground running upon release of the details of the Immigration White Paper – ensuring that our client’s expertise – amassed over 30 years in the sector – was front and centre of conversations in the media. This instantly amplified their brand visibility, positioning them as the leading, trusted immigration law experts.
Our first port of call was to secure an expert comment from our client, subsequently proofing and fine-tuning it for that critical press eye, before pitching it out to a highly targeted, highly relevant audience of top tier media connections.
Within two hours of the white paper being announced, our client’s comment was in front of those breaking and covering the news – exactly where we wanted it to be.
The results
Thanks to the swift action of our team, our strong media connections, and sharp writing and communication skills, our client’s comment supplemented some of the leading conversations around the announcement in key press titles, whilst shaping the narrative in others.
In total:
– Our client was quoted in 27 news titles across local, national and international consumer and trade media, positioned as the credible experts.
– We reached an audience of 106.9 million readers and listeners across print and online media, as well as radio and television, and 28 brand mentions for our client.
Not only was our client the leading voice on the topic in a range of titles, but a strategic local spin also resulted in top tier regional online and radio coverage.
What’s more, we landed an interview for our client on ABC News Australia – one of the country’s leading Television news stations – to share their expert advice on the impact of the government’s immigration proposals. Plus, extensive coverage in the care sector press – one of their main target markets.
Press coverage highlights included:
– ABC News Australia
– The Independent
– Yahoo! News UK
– AOL
– Recruiter
– Personnel Today
– People Management
– Oxford Mail
– This is Oxfordshire
– Heart Oxfordshire
– Caring Times
– Care Home Professional
– Home Care Insight
and much more!
With our key goal being to position our client at the centre of conversations around immigration, jumping on the announcement of the government’s Immigration White Paper was integral to our broader strategy. As a result of our efforts, we ensured that our client’s voice was amplified not just locally and nationally, but internationally as well – a key audience for their operations.
This campaign is a great example of just how effective PR can be to raise your profile and foster a trusted, credible reputation as the ‘go to’ specialist in your sector.
If you want to reach your customers and stakeholders, and build your reputation as a trusted, expert source, then call us now on 01242 335246 or hello@headonpr.co.uk.
