Jo’s love of media started in her teens with an avid passion for fashion magazines and weekend newspaper supplements – inspiring her to seek a career in the world of journalism. After completing a degree in fashion journalism at London College of Fashion, her first role was as an assistant on the fashion desk at a national newspaper, where she learnt fast about what makes the media tick.

Progressing into the world of PR, with a desire to hone her communication skills in a business environment, Jo worked for a number of prestigious PR agencies across London, including Quantum PR, MSL and Ketchum, rising to the role of Associate Director across a portfolio of global consumer lifestyle, b2b and technology brands.

Now with over 20 years’ experience in media and public relations Jo really understands what is required to make a good story. She is most described as tenacious, enthusiastic and resourceful and continually strives to achieve exceptional results that make a business difference.