Liliyana began her PR journey while studying for a BA (Hons) in English Literature at Birmingham City University, gaining hands-on experience in the industry before graduating in 2022. Since then, she has built a strong foundation in B2C PR and digital marketing, working with a variety of household brands such as Post Office, Brabantia, TePe and The Celtic Collection, and has developed a growing expertise in SEO.

A confident and creative writer, Liliyana specialises in crafting compelling pitches and press releases, always on the lookout for timely, trend-led angles that land impactful, top-tier media coverage for her clients