PR case studies

Full Potential Group – Promoting the three core pillars – Motivation, Neuroagility and Charisma Connection  

Campaign:

FPG is a long standing client of HeadOn PR, working for more than three years together, building the brand as an innovator in the latest leadership and talent development techniques. Part of its ongoing retained work, HeadOn PR developed a media outreach programme to build awareness around three new core strands of the business– Mapping Motivation, Neuroagility and Charisma Connection. Extensive coverage was secured across major national and business titles, management, HR and L&D media as well as free podcasts and webinars secured.

Results:

Mapping Motivation – a tool that identifies your 9 motivational drivers that light your fire within. 

  • 15 media hits in just one month including in major national titles such as BA Business Life and Forbes
  • Podcasts secured with titles such as Management Issues
  • Hosted free webinars with ILM

Neuroagility – developing leaders’ brain fitness through neuroscience so they work better and faster and more agile to change.

  • 27 media hits including in major business titles such as Raconteur, The Times, CEO Today & Real Business
  • Podcasts secured with titles such as Management Issues
  • Hosted free webinars with ILM and Training Journal
  • Speaking opportunity at Training Journal’s annual conference secured

Charisma –strengthening people’s connection with their authentic core and building self-awareness to create better and braver leaders.

  • 10 media hits in just one month including in major business titles such as City AM
  • A white paper in Training Journal

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