PR Blog

The Big Splash Versus The Drip Feed Effect

Recently, we were asked the question, “What’s the benefit of having a PR team on…

Maximising your press coverage to drive more enquiries

Whether it’s news, commentary, or a clever piece of thought leadership, now your press coverage is live let’s get it working even harder for you to help grow your business. Before we…

How PR fits into the Marketing Mix

No company should rely on just one form of marketing to drive sales. Why? Because consumers, whether in a corporate or personal setting, gather information that influences their buying decisions from a…

What is Thought Leadership?

Do you ever recognise a spokesperson who always seems to be on the news, or see the same few familiar industry experts featured in the media time and time again? This is…

Narrative Storytelling: Establishing a Brand Identity

In today’s hyper-connected world there is no doubt that we have an abundance of content at our fingertips. With so much content available to us, from major news platforms to social media…

4 Key Considerations Before Embarking on a PR Journey

In today’s fiercely competitive business landscape, Public Relations stands as a vital pillar for building brand reputation and fostering meaningful connections with your audience. If you’re thinking of embarking on a PR…

What is Threads, the rival social media app to Twitter?

Last week Meta launched Threads, a rival social media platform to Twitter. While it has certainly stirred a reaction from Elon Musk, whose company Twitter is now threatening to sue the new…

The four best ways to generate leads through PR

Most company owners approach a PR agency to help grow their business. To help amplify their brand among their customer market, build a reputation for being brilliant at what they do, and…

How to use PR to attract and retain great employees

In the world of employment, the past few years have seen unprecedented changes. What’s become known as the Great Resignation is in full force, with the mass turnover of staff in almost…

How PR can help start-up businesses stand out!

When it comes to standing out as a start-up business, B2B PR can be the extra leg-up that you need. Extra eyes and ears make all the difference when spotting opportunities, and PR professionals can help you to know what to do to make the most of them.

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