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Is all PR good PR?

That is the question! The term ‘all press is good press’ has been floating around for years, encouraging the notion that if your name is in a headline, or your face appears…
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Five Ways to Become a Thought Leader

When you think of a thought leader who do you think of? Perhaps it’s Elon Musk, recognised for his visionary thinking in shaping the future of transportation, space and AI? Or how…
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How PR fits into the Marketing Mix

No company should rely on just one form of marketing to drive sales. Why? Because consumers, whether in a corporate or personal setting, gather information that influences their buying decisions from a…
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