With decades of collective PR experience working across all media channels including national and local broadcast, print and digital – we got to work on delivering a stand-out national campaign. We delivered a joined-up press and social media strategy that reached communities far and wide, gaining widespread public awareness and elevating the charity’s royal reputation to support donations, fundraisers and sponsors.

As an agency that never does things by half, we approached the campaign with full force. Using our press connections and media know-how, we created headline grabbing stories that captured the attention of all relevant sections of the press – local, regional, national and trade. We used a combination of news and real life stories, generating publicity both before and after the event – securing the likes of BBC Radio Kent, KMTV, Greatest Hits Radio (Gloucestershire), MSN and Yahoo …to name a few.

The charity’s social media also exploded with excitement. We created a series of 10 coordinated posts over several weeks, aligned closely with the press office for maximum impact and a unified communications approach.