We do the PR for finance advisors representing some of the wealthiest families and property owners across the UK.
In this case, we took an idea for a story around how Labour’s proposed policy to add 20% VAT to private education will affect parents with children in independent schools.
We spent three weeks working with our editorial friends at the FT Money team, supporting them in building out the story and providing them with research based on 1000 parents with children in private education, and quality spokespeople – our clients – to turn an idea into a stand-out piece of editorial.
The research uncovered how the Labour policy would impact parents financially and whether it would affect their future decision to keep their children in independent education. The HeadOn PR team designed the questions, managed the research team, and compiled the findings into a compelling news story which the FT ran online and in print on the front page of the FT Weekend Money section.
