This year we were approached by one of the most well-known, most highly regarded restaurants in Cheltenham. Offering the very best of modern British dining in The Cotswolds, this place is the go-to for both locals and those visiting from further afield.
The campaign had three key goals; to announce their new Executive Head Chef, highlight new menu offerings in both the restaurant and Parisian-style patisserie, and boost awareness of their specials and seasonal menus.
The overarching aim was to build brand visibility and credibility across the county and beyond, whilst also supporting them to drive up bookings and business memberships. All of this within a two-week window ahead of the launch of their new menu and Executive Head Chef, it was a tall order but we knew we could deliver.
Our KPIs were to secure 10-12 pieces of media coverage across the local, regional and trade press.
With little time on our side, we hit the ground running and devised a campaign around Valentine’s Day and Easter, utilising a bank of exceptional imagery and topical assets to share alongside our launch.
Using our extensive range of media connections in the local, regional and trade media, we conducted tailored outreach to ensure maximum impact.
Doubled our KPIs
In just two weeks, we achieved:
We secured the Head Chef a 20-minute live in studio radio interview on BBC Radio Gloucestershire and on Greatest Hits Radio discussing all things Valentine’s and Easter including his role at the restaurant and the new menus.
Press coverage highlights included:
Client website sales up 76%
The goals of this challenge were well and truly met. Beyond reaching (and surpassing) KPIs, our campaign ensured that our client’s news was amplified locally and nationally for those wanting to visit the restaurant and deli, as well as in the trade media to showcase their growth and dedication to excellence.
What’s more, in the period during which the campaign was running, our client reported the following results:
Our ability to act quickly and craft clear, concise narratives with multiple messages, that we were then able to share with our well-known press contacts in a variety of areas and mediums, was key to the success of this campaign. As such, we were able to exemplify just how effective PR can be to enhance brand visibility, and increase customer engagement and sales, when campaigns are expertly crafted and carried out.
If you have something exciting to share with your customers and would like to build your brand reputation and awareness, then call us now on 01242 335246 or hello@headonpr.co.uk
Contact our awesome team of PR specialist today and find out how we can help you tackle your PR to improve your brand awareness and enhance your reputation.
For all of our latest news, press releases and special offers, sign up to our newsletter today!
