HoPR was tasked with launching National Tea Day (NTD)to reach consumers, influencers and hospitality/event /consumer brands, via a joined up social media – organic and paid – and press campaign. The campaign, devised and managed by HeadOn PR included
- Research into Brits’ tea drinking habits
- Media briefing day on NTD
- Expert Tea Day event at the Dorchester on NTD
- Launch online tea shop, starting with Kate Moss on NTD
- Self-Tea social media campaign in collaboration with international acclaimed artist, David Arnott as part of a fundraising campaign for Great Ormond Street Hospital
