CyNam: a regional school’s campaign to inspire more females into cyber security

CyNam is the UK’s largest non-profit cybersecurity cluster. Based in the South-West and with more than 900 members, CyNam provide a valuable platform that connects the best cyber technology minds and local SMEs and start-ups to support from people, expertise, guidance, funding, and new business.

The Campaign

CyNam, joined forces with Tesco and Sage Software to bring together 1300 Year 8 school girls from disadvantages schools in the South-West and North-East in the UK’s largest ever movement to inspire more females into a career in cyber.

Having seen the success of similar National and regional TV, radio and media campaigns, CyNam approached HeadOn PR to publicise the event in advance and raise public, industry and Government awareness of the lack of diversity in the cyber industry.

The Results

HeadOn PR secured national and local media coverage, TV and radio interviews for CyNam before and after the event including:

  • The Times online and print
  • Greatest Hits Radio Gloucestershire
  • Business & Innovation S.W magazine
  • BBC Radio Newcastle
  • BBC Radio Gloucestershire
  • Computer Weekly trade mag
  • SheCanCode trade mag

BBC Radio Gloucestershire and Greatest Hits Radio also pre-recorded interviews on location during the 25th November event.

If you have something exciting to share with your customers and would like to build your brand reputation and awareness, then call us now on 01242 335246 or hello@headonpr.co.uk 

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