CyNam, joined forces with Tesco and Sage Software to bring together 1300 Year 8 school girls from disadvantages schools in the South-West and North-East in the UK’s largest ever movement to inspire more females into a career in cyber.
Having seen the success of similar National and regional TV, radio and media campaigns, CyNam approached HeadOn PR to publicise the event in advance and raise public, industry and Government awareness of the lack of diversity in the cyber industry.
HeadOn PR secured national and local media coverage, TV and radio interviews for CyNam before and after the event including:
- The Times online and print
- Greatest Hits Radio Gloucestershire
- Business & Innovation S.W magazine
- BBC Radio Newcastle
- BBC Radio Gloucestershire
- Computer Weekly trade mag
- SheCanCode trade mag
BBC Radio Gloucestershire and Greatest Hits Radio also pre-recorded interviews on location during the 25th November event.
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