Cyber client – launching their new headquarters in Cirencester

The Campaign

HeadOn PR’s long-standing cyber and tech client relocated from London to the centre of Cirencester to set up their headquarters and to be closer to GCHQ. Following their move they wanted to amplify their profile in the area as a brand that is part of the community, as well as attract more local businesses and well-connected B2B influencers.

As a specialist provider in cyber solutions, they are also reliant on working with IT vendors. They asked HeadOn PR to help them to promote their launch event, including inviting well-connected, relevant local figures and media.

The Results

The evening event was a huge success. The outside of the venue was lit up in their brand colours and logo to capture the attention of the local community at night. Local businesses attended as well as over 30 of their tech channel network, while HeadOn PR also secured the local MP and also the Crime and Police Commissioner for Gloucestershire to be present to officially open the new offices with the client’s CEO.

HeadOn PR also secured local reporters to attend the event generating over five pieces of local press coverage all with backlinks to boost our client’s search engine rankings. Leading up to and after the launch event we also secured radio interviews on BBC Radio Gloucestershire and local Cotswold Radio. Great press coverage all thanks to the news value of the story, created by HeadOn PR, and helped by landing key high-profile local and Government figures to attend the event.

For further information on this campaign please contact the HeadOn PR team here or give us a call on 01242 335 246.

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