PR case studies

Gardner Leader Solicitors – ‘You’ve Changed’ divorce study   

Campaign:

The campaign reached more than 2.8 million people nationally and locally, in just one week!

Multi-award winning Gardner Leader solicitors in one of the fastest growing law firms in the south-east with offices in Newbury, Thatcham and Maidenhead. They have been a retained client of HeadOn PR since 2012 and approached the PR team for an idea to propel the Family department brand both nationally and regionally. 

HeadOn PR created and developed a research-led campaign to strengthen PR, sales and marketing activity, examining levels of happiness amongst couples after marriage and how many believe their partners have changed for the better or worse.

The poll on 1000 married and divorced men and women, aligned nicely with the Family Law teams’ advice and positioning on steps to take when a marriage breaks down and easing the pain of divorce, and timed for release ahead of a prominent time in the calendar for divorce enquiries. 

Results:

  • Appeared in 6 national newspapers in one day – including twice in The Daily Telegraph, The Daily Express, The Daily Star, The Irish Independent. Plus, the national consumer media AskMen, and an interview on Share Radio.

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