A long-standing client, Hedges Law, one of the oldest law firms in Oxfordshire, recently tasked HeadOn PR to announce the opening of its new office in Chipping Norton, Oxfordshire to help establish its presence further in the local area. This expansion signifies Hedges’ third location in Oxfordshire and their second branch opening in a year.
Our campaign focused on storytelling, targeted outreach, and utilising our regional and trade media connections to build awareness of Hedges’ arrival in the bustling market town and surrounding area among the local residential and business community.
What we aimed to achieve
1.) Announcing the forthcoming opening of Hedges’ new branch in Chipping Norton to amplify the firm’s presence to the local Chipping Norton and surrounding areas.
2.) Showcasing Hedges’ longstanding history and dedication to the Oxfordshire and Cotswolds’ communities.
3.) Highlighting the transformation of the office space and its welcoming atmosphere.
4.) Promoting all services offered at the branch to the local, regional and business media.
5.) Enhancing Hedges’ brand and emphasising the firm’s commitment to local charitable efforts.
Achieving the campaign goals
To achieve the goals above, our strategy involved:
Storytelling and content creation: Crafting compelling narratives that emphasised Hedges’ rich history, the transformation of their new office space, and their ongoing commitment to community service.
Media outreach: Utilising our extensive connections within Oxfordshire, law, and business media to secure widespread coverage that reached the firm’s existing and potential clients, stakeholders and business partners.
Aligning the campaign with other Hedges’ local community and business activity such as Oxfordshire Artweeks in aid of Homeless Oxfordshire, for additional pre and post news coverage opportunities, always keeping the new office front of people’s mind.
