Increasing brand visibility for major healthcare cyber security specialist

The Campaign

Our client is a cyber security specialist that creates bespoke cyber security solutions to fit specific environments. A dynamic, fast-growing company, it works with over 50 NHS Trusts and industry leaders, such as Fat Face, UCL, GFK, British Gymnastics and Agas, and is renowned for bringing some of the most innovative cyber security solutions to the UK market. It is the only UK supplier of solutions built entirely for protecting healthcare IoT.

As the use of the cloud for connecting IoT devices has increased in the healthcare industry, so has the threat of cyber attacks, putting at risk patient care and confidentiality. In reselling centralised cyber security solutions, our client has supported public organisations and enterprises to become proactive in their asset management, risk analysis, threat detection and much more.

After relocating offices to Gloucestershire, the cyber security firm approached HeadOn with the objective of amplifying its presence in the county as well as nationally, in key sectors, including healthcare and tech. The firm wanted to showcase its innovations through industry awards, build the founders’ profiles and maximise the impact of their activity at industry exhibitions and events to strengthen their reputation as specialists in the healthcare and enterprise sectors.

The Results

One key event that the firm wanted to leverage to achieve these objectives was Digital Health Rewired, held at London’s Business Design Centre. This event is a highlight in the UK digital healthcare calendar, providing an opportunity for industry professionals to network, collaborate and share best practice, insights and innovations. 

HeadOn PR supported its client with building brand awareness and engagement throughout and after their exhibition at this event.

One key opportunity was the visit from a Chief Security Strategist and global thought leader from the US, securing joint press briefings with our client’s founder.

  • Two TV interviews on GB News  
  • Interview on Cotswold radio  
  • Interview on Greatest Hits Radio  
  • Article in Business & Innovation  
  • Briefings with Nursing Management, Cancer Nursing Practice and Building Better Healthcare  
  • By-lined article in Health Business 
  • By-lined article in Network Security  
  • Blog on Rewired 
  • Reached 5.4m existing and potential customers  
  • 11 backlinks driving readers back to the client’s website and boosting its SEO 
  • 50 brand mentions in 16 media appearances, amplifying brand awareness and key search terms 
  • Ransomware Event 

    Our client also ran its own ransomware event and enlisted HeadOn PR to generate awareness and engagement around it. HeadOn PR secured coverage prior to and after the event involving the insights from a panel of experts, including our client’s vendor partners. Coverage appeared in the likes of: –  

    We also helped the client get shortlisted for the Global Business Tech Awards.

    Testimonial:

    “I spent two weeks in the UK recently on a whirlwind tour of speaking at various conferences. While in-country, I had the pleasure of working with the HeadOn PR team to set up media opportunities and build brand and media engagement for my company. 

    “I have worked with quite a lot of PR agencies over the past 30 years but never have I worked with one so responsive, proactive and such a pleasure to work with as this one. It was a true partnership of quality, attention to detail and professionalism. I look forward to a long working relationship with HeadOn PR.” – Chief Security Strategist and global thought leader

     

    If you want to make your company stand out, build your reputation as the best in the business, and capture the attention of customers, then why not contact the HeadOn team now on 01242 335246 or hello@headonpr.co.uk

    Previous Post
    Powell Software
    Next Post
    Team Wild Waves

    Related Case Studies

    Cyber client – launching their new headquarters in Cirencester

    CyNam PR Case Study

    CyNam

    Doherty Associates PR Case Study

    Doherty Associates

    Powell Software PR Case Study

    Powell Software

    Ready to take your PR HeadOn?

    Contact our awesome team of PR specialist today and find out how we can help you tackle your PR to improve your brand awareness and enhance your reputation.

    Sign up to our newsletter

    For all of our latest news, press releases and special offers, sign up to our newsletter today!