PR case studies
Doherty Associates: Showcasing Tech Innovation at a Time Most Needed
2020 has been the year when IT and digital services have been more in-demand than ever. Showcasing valuable and time-sensitive content around Doherty Associates, HeadOn PR ensured increased brand awareness for this forward-thinking managed cloud services provider.
Doherty Associates is a strategic technology company that manages, supports and secures businesses worldwide with their cloud services. Always at the cutting-edge of IT solutions, Doherty Associates have been a partner with Microsoft since 1999, and help clients to achieve better outcomes through their use of insight and technology.
Public relations services
Doherty Associates is a company depended on for handling cloud security with large amounts of sensitive data. Therefore, the aim of our work is not only to raise their brand awareness and recognition but also to build industry authority and trust for a company, whose support could be pivotal in their clients’ business continuity, growth and success. The target audiences for our media work are the nationals and trade in business and technology, channel, finance and private equity.
Part of our messaging is also centred around Doherty Associates’ SmartPath – a forward-thinking program, centring around Microsoft Cloud, to gather data into a business and its goals, and build a personalised range of projects that delivers against these.
As a retained client, HeadOn PR is assigned to achieving Doherty’s objectives through its media and social media work, producing and managing the promotion of a wide range of content. This activity includes news releases and appointments, hijacking breaking news with expert comment and opinion, profiling and showcasing, media features, press briefings, thought leadership articles and compelling case studies. We also handle their media enquiries and responses to trending news stories.
Targeting a range of national and well-engaged, industry-specific media outlets, HeadOn PR take a number of different angles to increase brand awareness and build authority. These include providing business advice on how to stay compliant and secure during the pandemic and evaluating the role of business leaders when fighting cybercrime. When high-profile stories, such as the Twitter hacking Bitcoin scam, emerged, we sought industry attention to Doherty Associates with comments from their Chief Information Security Officer.
Our ongoing media campaign continues to hit every one of Doherty Associates’ industry-sector and national targets. Across the extensive range of quality content pieces secured over the first nine months of 2020, we reached an online readership of over 80 million.
Highlights so far include promotions via high-profile, online technology news platforms such as TechRadar Pro, Microscope, IDG Connect, Information Age, and Tech Digest. In the business and finance sector, Doherty Associates has been featured in Raconteur, Fresh Business Thinking, NatWest Business Hub and Global Banking & Finance.
As the pandemic continues to force businesses to adapt their operations, and the security and reliability of IT cloud systems become increasingly critical to maintain business as normal, HeadOn PR continues to harness the media and social media to further showcase the industry leadership and expertise of Doherty Associates and its position as a global frontrunner in its field; capturing the attention, trust and confidence of new and existing Doherty customers.
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