PR Blog

As with any piece of content, to get it right the most important thing to ask yourself is: who’s your audience? While B2C companies tend to sell directly to the end consumer…

So, your business has secured a timeslot for a radio or tv interview, what next?  From the initial enquiry coming into the press office, to the airing of the interview, there are…

There are over 4500 PR and communications agencies in the UK according to latest records. Some are small, some are large, some command a high rate while some are not so pricey,…

It’s noisy out there. There are now millions of pieces of content going out through various media channels from traditional media through to digital and social media. It’s easy for content to go un-noticed throughout the masses.   Yet, stand out content that’s ‘always on’…

I’m writing this following a very happy email from one of our clients, littered with smiley faced emojis, after being told that they’ve been shortlisted for an award that’s considered a major accolade within their industry.   I’m delighted…

Why should businesses invest in a long-term marketing strategy if they’re already seeing results from short-term campaigns? Many companies, notably smaller or younger ones, focus their marketing exclusively around driving short-term sales. However, the…

If you want to jump start your sales, then PR is a good starting point – here are four reasons why: Part of the buying journey   Increasingly, customers whether in the B2B or B2C industry, start their…

With over 3.78 million social media users as of 2021, it’s no surprise that piggybacking, or ‘newsjacking’, remains one of the most effective PR strategies you can use. That is, of course, when done correctly.    Smart off-the-cuff responses to breaking news and trending…