For B2B brands, getting in front of the right decision-makers is only half the battle. Competition is increasing, buying journeys are longer, and campaigns are under more pressure than ever to prove they can deliver commercially meaningful results. In that environment, strong creative matters – but ultimately, accurate data, smart targeting and a clear strategy are what turn attention into action.
That is exactly where our client has carved out its reputation; delivering results impressive enough that we were able to craft entries that won them not one but TWO national industry awards for two separate campaigns.
Our client knew their results were exceptional, and we knew that there was enough to build a winning entry. The challenge for us was sifting through pages of campaign information, data and supporting documentation, to find the story that separated them from some of the UK’s leading national agencies and tell it within an incredibly tight set of requirements.
In order to pull together the winning entries, we first had to ensure we had all the necessary information to curate a story that would be strong enough to secure our client a win. When it comes to award entries more is more; the more information, data and supporting evidence we have to work with, the better.
But here at HeadOn PR, we know that diving into the archives can be a task that many are reluctant to take on. As such, we paired this emphasis on detail with tailored, clear briefings of exactly what we needed for each entry. Not only did this guidance enable us to start off with strong foundations, but it also meant the process was as efficient as possible for our client.
From there, we were able to hit the ground running, combing through each of their campaigns to identify the key information, deliverables and performance metrics against the specific judging criteria. Our team of communication experts and copywriters then set to work crafting the information and moulding each campaign journey to fit the strict set of requirements outlined by the judges; ensuring the entries were clear yet compelling.
