Cyber Security Associates (CSA) was one such company that benefited from this experience. A Gloucester based cyber security firm, founded by ex-MOD and GCHQ cyber specialists, and backed by one of the largest connected cloud solutions companies in the UK, CSA has a team of some of the UK’s best, most experienced cyber advisers and ethical hackers – however, they wanted more organisations locally and nationally, to know this. HeadOn PR was tasked with raising their team’s profile, demonstrate their wealth of experience within, and to amplify the brand to build customers’ awareness, trust and confidence to ensure that CSA was their obvious first choice.
One tactic used, amongst many others, was news jacking. National news broke of M16 pursuing partnerships with technology companies to tackle the rising threat of cyber-criminals and global terrorists. Days later major news led by BBC, reported a major cyber attack on Gloucester City council and confirmation of the involvement of Russian hackers. With GCHQ connections and a local Gloucester cyber firm, the HeadOn PR team jumped on both news opportunities as opportunities to secure CSA interviews in major national news, TV and radio – positioning as key industry expert commentators on the issues that matter most to their existing and potential customers.