Olive Communications, UK’s fastest growing managed cloud communications provider

The Campaign

An insight into AI and digitalisation in the law sector

Olives goal was to raise their profile within legal circles and general business, in a way that strengthened the profile of their CEO, Martin Flick, and promoted their strength in service with Olive’s long standing channel partnership with Mitel, a cloud communications provider, and its customer, Kennedys law firm.

The HeadOn PR team, who now work with Olive on a retained, ongoing basis, devised a compelling campaign that generated unique to the legal industry, visionary and challenging thought leadership content especially relevant and unique for to the legal industry, involving working closely with both Mitel and Kennedys Law.

Working with our research arm, we produced Olive owned research on 1000 consumers and 500 law firms delving into the state of digital technology use among law firms. We found that law firms are behind the curve when meeting consumers’ digital demands. 

The Results

  • Secured an exclusive in The Times’ The Brief legal section

  • 10 pieces of coverage in 2 days in major business and legal titles including The Global Legal Post, Legal Futures, London Loves Business and Information Age

  • Plus an article secured in Intercontinental Finance and Law magazine, bylined to CEO, Martin Flick

  • And a press briefing set up between TechMarketView and Martin Flick, CEO

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