PR case studies
Hijacking the cyber news landscape – from CNBC to BBC TV and radio, HeadOn PR amplifies the CSA brand through major national broadcast channels.
With sharp eyes and ears constantly monitoring the news landscape, HeadOn PR has over 20 years experience in spotting major media opportunities that hijack the news agenda and elevate their client’s brand to the forefront of customers’ minds.
Cyber Security Associates (CSA) was one such company that benefited from this experience. A Gloucester based cyber security firm, founded by ex-MOD and GCHQ cyber specialists, and backed by one of the largest connected cloud solutions companies in the UK, CSA has a team of some of the UK’s best, most experienced cyber advisers and ethical hackers – however, they wanted more organisations locally and nationally, to know this. HeadOn PR was tasked with raising their team’s profile, demonstrate their wealth of experience within, and to amplify the brand to build customers’ awareness, trust and confidence to ensure that CSA was their obvious first choice.
One tactic used, amongst many others, was news jacking. National news broke of M16 pursuing partnerships with technology companies to tackle the rising threat of cyber-criminals and global terrorists. Days later major news led by BBC, reported a major cyber attack on Gloucester City council and confirmation of the involvement of Russian hackers. With GCHQ connections and a local Gloucester cyber firm, the HeadOn PR team jumped on both news opportunities as opportunities to secure CSA interviews in major national news, TV and radio – positioning as key industry expert commentators on the issues that matter most to their existing and potential customers.
Using their extensive national and broadcast contacts HeadOn PR swiftly secured written press comments, interviews and briefings with the Co-founders of CSA around both news stories. Within days CSA’s Managing Director and Technical Director appeared on major media outlets including:-
- BBC Points West TV
- BBC Radio Gloucestershire
- Info Security
- Top Business Tech podcast
- Top Business Tech webinar as an expert panel member
The news reports where CSA was featured, attracted more than 145 comments and shares by readers, including potential customers.
Aligning CSA with news that’s of such significance and relevance to CSA’s market not only captured the attention of existing and potential customers’ but positioned the cyber security company as an authority in their industry, and the go to cyber specialist to keep your business secure.
If you would like to find out how we can secure you opportunities to appear on TV, radio or in national media as part of a wider PR strategy, then please contact us at email@example.com or 01242 335246